Many changes are taking place in the world today. Society is changing, so are the needs and wants of the public. People are now obsessed with all things tech-related and you can’t blame them when the market is full of technological innovations. At times, though, not everyone can keep up with all these changes and they end up becoming irrelevant in our global world. In the world of sports, even long-time staples are having a hard time coping with many of these changes because the usual tricks of the trade no longer apply.
A big sports retailer like Sports Direct is not exempted from these challenges and they even introduce novel concepts like incorporating gym facilities in their stores to attract consumers. The company is embracing the many changes in the world of sports today and is undergoing a major transformation to stay competitive and relevant in a globally-competitive …