Norman Hilton was a leading natural-shoulder brand sold at many campus shops and regional clothiers during the heyday of the Ivy Look. After decades of serving as a custom suit label in his son Nick Hilton’s Princeton shop, Nick gently announced the relaunching of the Norman Hilton brand to a whisper of fan fare last fall. Trad blogs like Christian Chensvold’s Ivy Style covered the soft launch in extensive detail. After the initial batch of jackets was announced in mid October, the gentlemen of Prepidemic and I quickly got to work on creating the visual identity of the inaugural collection. We shot on location at Hilton’s alma mater, Princeton University, in the thick of autumn with the ideal Norman Hilton guy—a young man going places.
Photographed in Princeton, NJ
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