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  • Bastian’s Debut for Gant

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    Michael Bastian has lacrosse on the brain. With his much anticipated Gant debut due out this fall and the recent resuscitation of Gant Rugger, the bygone principal Ivy League stockist is doing lots of things right lately. Yes, Gant is currently controlled by a European corporation. But that’s precisely why its tryst (no matter how brief) with Bastian is so welcome. The homecoming of sorts is long overdue.

    “...it’s all about the sport of lacrosse.”      —Michael Bastian

    Bastian is known for his clean American default—classic American men’s sportswear. He is responsible for one of my favorite collections to date (summer 2007); however, Michael Bastian classic sportswear comes at a luxury price. Even Bastian himself has said he can’t afford his clothes. The Gant collection will be different. “The Gant guy is the younger brother of my guy. Completely different, but related,” Bastian says. “He just graduated from college—he’s looking for a job. It’s definitely younger, hopeful.”

    Michael Bastian at the Gant headquarters in Stockholm; image via Vanity Fair

    Feb 4, 2010 | Permalink | (4) Total Comments

    jack @ www.thisisnotnew.com left a comment on 2/4/2010 at 10:10 PM:

    great to hear bastian is coming down from his main line’s pedestal and providing some middle class accessibility considering the middle class is at the heart of americana. Looking forward to the new collection.


    EdoubleM.blogspot.com left a comment on 2/4/2010 at 5:32 PM:

    Supercool video! Gant is looking good these days!


    F.E. Castleberry left a comment on 2/4/2010 at 12:49 PM:

    Yeah, the video is well done.


    Summer Is A Verb left a comment on 2/4/2010 at 10:32 AM:

    Ummm, that video could sell me the K-Mart Collection. Brilliant…XXOO


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